Artist's impression of a senior living community

Privacy Policy

How we handle the personal information you share when you enquire about Serene projects on this website.

Last updated 29 September 2026

In short: we collect only the details you send us and basic visit data, we use them to answer your enquiry, and we share them with the project sales team you asked about. We do not sell your data.

Who We Are

This website, serenenewprojects.com, is an independent information and enquiry website about new, upcoming and ready senior living projects by Serene Communities. It is not the official website of Serene Communities or its group companies. In this policy, "we", "us" and "our" mean the operator of serenenewprojects.com.

This policy explains what personal information we collect through the site, why we collect it and what choices you have. It applies to visitors in India and elsewhere, and is written with the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000 in mind.

Information We Collect

We collect information in two ways.

Information you give us

When you submit an enquiry form, we collect your name, email address, mobile number and country code, the project you are interested in, your preferred time to call and any message you write. The page address you submitted the form from is recorded with it.

Information collected automatically

Like most websites, our servers and the tools we use record technical data such as your IP address, browser and device type, pages viewed, the site you came from and the date and time of your visit. This is collected through cookies and similar technologies.

How We Use Your Information

  • To reply to your enquiry and send the brochure, price sheet or project details you asked for.
  • To call, message on WhatsApp or email you about the project you enquired about.
  • To arrange a site visit or a visit to a running community if you ask for one.
  • To understand how the site is used, fix problems and improve its content.
  • To keep the site secure and to meet legal obligations.

We do not sell your personal information.

Who We Share It With

We share your enquiry details with the sales or channel team of the project you asked about, so they can respond to you. We also use service providers that help us run the site, such as web hosting, form handling, lead management and analytics tools. These providers may process your information only to provide their service to us.

Once your details reach a developer or a sales team, their own privacy policy applies to how they handle them. We may also disclose information if the law requires it, or to protect our rights and the safety of others.

Cookies and Similar Technologies

We use cookies and similar technologies to keep the site working, measure visits and support lead management. You can block or delete cookies in your browser settings. Some parts of the site may not work as expected if you do.

The enquiry forms ask you to agree to be contacted by phone, WhatsApp or email about your enquiry. You can withdraw that consent at any time by telling us, and we will stop contacting you. If your number is registered on the National Customer Preference Register (Do Not Disturb), you are still contacted about an enquiry that you started yourself.

How Long We Keep It

We keep enquiry details for as long as needed to deal with your request and for a reasonable period after, and for longer where the law requires it. When information is no longer needed, we delete it or make it anonymous.

Your Rights and Choices

You can ask us to tell you what personal information we hold about you, to correct it, to delete it, or to stop using it for contact. You can also withdraw consent and raise a grievance about how your information is handled. To do any of this, send your request through our contact page and mention the name and mobile number you used, so we can find your record. We will respond within a reasonable time.

Security

We use reasonable technical and organisational measures to protect your information. No website or internet transmission is completely secure, so we cannot guarantee absolute security. Please do not send bank details, card numbers or one-time passwords through our forms.

Children

This site is meant for adults. We do not knowingly collect personal information from anyone under 18. If you believe a child has sent us information, contact us and we will delete it.

Our pages link to other websites, such as the official Serene Communities site and state RERA portals. We do not control those sites and are not responsible for their content or privacy practices. Read their policies before you share information with them.

Changes to This Policy

We may update this policy from time to time. The date at the top of the page shows when it was last changed. Continuing to use the site after a change means you accept the updated policy. Questions about this policy can be sent through our contact page.

Check Price

Tell us how to reach you and we will send the current price sheet.

Your details are used only to respond to your enquiry and may be shared with the project's sales team.